THE ROLE OF SIM (MANAGEMENT INFORMATION SYSTEM) IN TOKOPEDIA INDUSTRY

Abstract

This study aims to examine the role of Management Information Systems (MIS) in the Tokopedia industry, one of the leading e-commerce platforms in Indonesia. SIM plays a crucial role in managing data, supporting decision-making, and improving operational efficiency. Through qualitative analysis, this study identifies various aspects where SIM makes significant contributions, including in inventory management, transaction processing, customer data analysis, and marketing strategy development. The results show that effective implementation of SIM can enhance the company's competitiveness, accelerate its response to market changes, and support Tokopedia's sustainable growth. This research also reveals the challenges faced in SIM implementation and provides recommendations for future system optimization.