ANALYSIS OF EMPLOYEE PERCEPTIONS OF THE COMPENSATION IN THE CREATIVE INDUSTRY: A CASE STUDY ON Lau Sigembura Hot Spring TOURISM

Abstract

This research aims to analyze employee perceptions of the compensation system in the Creative Industry, with a focus on a case study of the Lau Sigembura Hot Spring Business. The creative industry is a rapidly growing sector, which considers aspects of creativity, innovation and collaboration. In this context, the compensation system is key in ensuring employee welfare and the sustainability of company operations. The research method used is a qualitative approach, with data collection techniques through in-depth interviews with Hot Spring Lau

Sigembura employees. The data collected was analyzed using a content analysis approach, focusing on identifying patterns and findings that emerged from the interviews. This research provides valuable insights for the management of Hot Spring Lau Sigembura in designing and managing a more effective compensation system, as well as improving employee satisfaction and motivation. In addition, this research also makes a

theoretical contribution to the human resource management literature, particularly in the context of the creative