THE MEANING OF SIGNS FOUND IN DUOLINGO ADVERTISEMENT VIDEO

Ni Made Tika Massari; Ni Wayan  Sukarini; Putu Ayu Asty Senja  Pratiwi

doi:10.572349/sabda.v3i2.1880

THE MEANING OF SIGNS FOUND IN DUOLINGO ADVERTISEMENT VIDEO

Authors

Ni Made Tika Massari Udayana University, Denpasar, Bali
Ni Wayan Sukarini Udayana University, Denpasar, Bali
Putu Ayu Asty Senja Pratiwi Udayana University, Denpasar, Bali

DOI:

https://doi.org/10.572349/sabda.v3i2.1880

Keywords:

semiotic, verbal sign, non-verbal sign, meanings, advertisement

Abstract

This article deals with the video advertisement entitled “Introducing Duolingo Push” as the object of the research under semiotic study. The aims of this research are to identify the types of verbal and non-verbal signs in the video advertisement and the meanings implied by the signs. This research used a documentation method and a note-taking technique to collect data from Duolingo's YouTube channel, a qualitative method to analyse the data using Dyer's theory of verbal and nonverbal signs and Barthes' theory of meanings, and an informal method to present the results of this research. This research discovered twelve verbal and non-verbal signs in this video advertisement which have denotative and connotative meanings.

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Published

2024-06-06

How to Cite

Massari, N. M. T., Sukarini , N. W. ., & Pratiwi , P. A. A. S. . (2024). THE MEANING OF SIGNS FOUND IN DUOLINGO ADVERTISEMENT VIDEO. Sabda: Jurnal Sastra Dan Bahasa, 3(2), 40–47. https://doi.org/10.572349/sabda.v3i2.1880